IDEA 404. Co-creation between AI and US

Print media has always evolved, and constantly embraced technology along with industrial development the spread of Gutenberg’s letterpress printing, the invention of photographic technology, the introduction of the Xerox copies, and the popularization of the personal computer and DPT. These developments brought with them new forms of expression, a reflection of the aesthetics and values applicable to their periods, and established a framework for what we now call graphic design.

The rapid computerization of society that started with the internet has led some to question the open adoption of technology. The multitude of emerging digital tools has freed up opportunity for more liberal expression; we are now faced with the fact that anyone can achieve a reasonably high level of perfection in their output with these tools, and we now have a negative situation. There’s a lack of physicality, a simplification of forms of expression … the debate about what creativity is, and the ideas of those who imagine a confrontation might be rooted in an anxiety toward change in industrial structures: one where technology replaces human roles.

In the same way that the internet and smartphones have become a natural part of our lives, it won’t be long before AI will permeate to all corners of our lives, and even become indispensable in the creative fields as well. With the push for a more efficient society with the introduction of AI, what roles do the people responsible for expression play? How will the design profession change? This feature takes these questions as a starting point for discussion surrounding trends in AI and visual expression.