Direkt zum Inhalt

Warenkorb

  • dérive

    dérive N° 101, Rhythmen, Zyklen, Zeitregime (Okt - Dez 2025)

  • Bernard Stiegler. Translated by Daniel…

    Bernard Stiegler, The Immense Regression: What Is Called…

  • Spike

    Spike Art Magazine Issue 85 Nostalgia

  • Hito Steyerl

    Medium Hot. Bilder in Zeiten der Hitze

  • Ludovic Balland, Francesca Mautone,…

    Unfinished Atlas. 19 Projects by Manuel Herz Architects

  • Emanuel Christ, Victoria Easton, Giulio…

    Review No IV. Typology - Tashkent, Genoa, Tbilisi,…

  • Jeppe Ugelvig (Ed.), Bill Kouligas,…

    Viscose Journal 08. Sound

  • András Szántó

    The Future of the Art World. 38 Dialogues

  • Lucius Burckhardt, Martin Schmitz (Hg)

    Lucius Burckhardt und der Werkbund

  • Olaf Bahner, Laura Holzberg, Bund…

    Baustelle Transformation. Zehn Strategien für Stadt und Land

  • Sandro Mezzadra, Brett Neilson

    Der Rest und der Westen. Kapital und Macht in einer…

  • Anja Lutz, Soraya Guimarães Hoepfner (…

    On the Edges of Graphic Design from A—Z—∞. A Space for…

  • Elke Couchez & Hamish Lonergan

    This Is Not a Summer School. The International Laboratory…

  • Matter Of (eds.)

    New New Typography. Adventures in Transborder Typography

  • Wilfried Kuehn, Dubravka Sekulić (eds.)

    Curatorial Design. A Place Between

  • Nigel Cottier (ed.)

    Alphabetical Playground

  • Quang Vinh Nguyen, Émilie Laystary (…

    Vietnamese Objects. The material culture of resilience in…

  • Helen Hester, Will Stronge

    Post-work. What It Is, Why It Matters and How We Get There

  • Terrassen

    Yvonne Rainer. Privilege - Yvonne Rainer Filmography

  • Eva Stricker, Dirk Bayer, Jürgen Graf,…

    Wege zur Bauwende. Klima- und ressourcenschonend…

  • Carlo Bramanti

    Conspiratorial Design. Information design for the bigger…

  • Mona Schieren, Oscar Svanelid

    Lygia Clarks künstlerische Methode der Strukturierung des…

  • Andreas Broeckmann

    The Making of Les Immatériaux

  • Sandra Hofmeister (Hg)

    Architektur und Klimawandel (Vol. 2). 20 Interviews zur…

  • Blaise Agüera y Arcas

    What Is Life? Evolution as Computation

  • gerade nicht auf Lager
    Kristoffer Tjalve, Elliott Cost (Eds.)

    Internet Phone Book. A directory for exploring the vast…

  • Thomas Wüthrich, Yves Raschle

    Nachhaltige Designprozesse. Leitfaden für die…

  • Hans Teerds

    Space Is Politics. A Manifesto on Architecture

  • Elizabeth A. Wilson (Autorin),…

    Maschinenaffekte

  • Félix Guattari (Autor), Volker Bernhard…

    Die subjektive Stadt. Schriften zu Architektur und…

  • Arch+

    ARCH+ 261 Stadtumbau – Schulen der Transformation (…

  • Jonas Deuter

    Karl Gerstner: Der Traum vom Absoluten. Struktur und…

  • IDEA Magazine

    Idea 411. Written Form & Letter Design: Decoding the…

  • Annette Gilbert, Andreas Bülhoff (Hg)

    Library of Artistic Print on Demand. Post-Digital…

  • Dagmar Pelger

    Spatial Commons. On the Communalization of Urban Spaces

  • Caroline Böttcher

    Mont Klamott. Berliner Trümmerberge

  • Dagmar Herzog

    Der neue faschistische Körper

  • DAS MINSK Kunsthaus in Potsdam (Hg)

    Wohnkomplex. Kunst und Leben im Plattenbau

  • Mark D. Linder

    That's Brutal, What's Modern? The Smithsons,…

  • Katherine Ball

    The Water Runs Through Us. Experimental Water Filtration…

  • Stefan Nowotny (Hg)

    Praxis des Institutionellen und Politik. Jean Oury / Félix…

  • Francois J. Bonnet, Bartolomé Sanson

    Spectres V. Diffusion

  • Vivian Liska (ed)

    Eva Meyer. Remembering Forward

  • Bethan Hughes

    Bethan Hughes. Elastic Continuum

  • Ilaria Bombelli (Hg)

    Vika Kirchenbauer. Compassion and Inconvenience

  • Lorenzo De Chiffre, Artem Kitaev, Eva…

    Reuse in Teaching. The Future of the Architectural Design…

  • gerade nicht auf Lager
    Jack Self (Ed.)

    Real Review #17

  • Filippo Pagliani, Michele Rossi,…

    The Reinventing Heritage. A Design Compass on Adaptive Reuse

  • Cornelia Wild (Hg)

    Medium Wolke. Figur, Phänomen, Objekt

  • gerade nicht auf Lager
    Neda Atanasoski, Nassim Parvin (Hg)

    Technocreep and the Politics of Things Not Seen

  • Manfredo di Robilant, Manuel Orazi

    Gio Ponti. More than One. Critic, Editor, Graphic Artist,…

  • Clare Croft

    Jill Johnston in Motion. Dance, Writing, and Lesbian Life

  • gerade nicht auf Lager
    Soma Chaudhuri, Jane Ward (Hg)

    The Witch Studies Reader

  • Okwui Enwezor, Atreyee Gupta (Hg)

    Postwar Revisited. A Global Art History

  • Marcus S. Kleiner

    Keine Macht für Niemand. Pop und Politik in Deutschland

  • Judith Butler

    Wer hat Angst vor Gender?

  • Melanie Sehgal and Alex Wilkie (Eds)

    More-Than-Human Aesthetics. Venturing Beyond the…

  • Katrin Trautwein

    Working with Color. Library of 400 Combinations

  • Prem Krishnamurthy, Asad Raza (Hg)

    How Can We Gather Now?

  • Luïza Luz

    Beneath the Surface. Deep Listening, Buried Narratives, and…

  • gerade nicht auf Lager
    Hg. von Nina Gerlach, Simon Vagts,…

    Zwischen Pixel und Pigment: Malerei in der postdigitalen…

  • gerade nicht auf Lager
    Charlotte Malterre-Barthes / Eds.:…

    A Moratorium on New Construction. Charlotte Malterre-Barthes

  • Bildungskollektiv Biko

    Kunst, Spektakel und Revolution No. 9.

  • Maya Indira Ganesh

    AUTO-CORRECT. The Fantasies and Failures of AI, Ethics, and…

  • gerade nicht auf Lager
    Jessica Backsell

    Provoking the Freeport Magic: Art Assemblage in Late…

  • gerade nicht auf Lager
    Henriette Waal, Clemens Driessen (Hg)

    Water Works. Eco-Social Design

  • Josephine Berry

    Planetary Realism. Art Against Apocalypse

  • Nils C. Kumkar

    Polarisierung. Die Ordnung der Politik

  • Clément Gilles, Coloco, Civic City (Hg)

    Planetary Gardener. Life First

  • Philipp Rhensius, Janina Neustupny,…

    Home is Where the Heart Strives

  • Nick Axel, Silvia Franceschini,…

    Chronograms of Architecture

  • Nick Axel, Javier Peña Ibáñez (eds.)

    Concéntrico. Urban Innovation Laboratory

  • Jamie-Scott Baxter / Anna Juliane…

    Spacetimes Matter. A Collection of Mapping Methodologies

  • Anamarija Batista, Julia Siedle

    Rethinking Obsolete Typologies. Transformation Potentials…

  • Moisés Puente (Hg)

    2G 94. b+ Arno Brandlhuber, Olaf Grawert, Jonas Janke,…

  • Stanislas Chaillou

    Artificial Intelligence and Architecture. From Research to…

  • Yasmin Masri

    Near 2,143 McDonald’s via Google Street View: Looking…

  • Jairus Banaji

    Wanting Something Completely Different: 111 Vignettes of…

  • Rosa Barotsi

    Time and the Everyday in Slow Cinema

  • Dominik Mattes, Janina Kehr, Julia…

    Radical Health. Cache 04

  • Janina Kriszio

    Keep your City real! Stadtfilme zwischen dokumentarischer…

  • Marek Poliks & Roberto Alonso…

    Exocapitalism. Economies with absolutely no limits

  • gerade nicht auf Lager
    Birgit Wiens

    Bühne. Perspektiven der Szenografie und Performance Design…

  • Marcel Bächtiger

    Kino-Obsessionen - Le Corbusier, die Architektur und der…

  • Matas Petrikas

    The Joy of Electronic Music

  • S.E. Eisterer (Ed.)

    In the Daylight of Our Existence. Architectural History and…

  • Rachel Pafe, Mimi Howard (eds.)

    Reading Roses in Constellation

  • Annette Krauss

    Unlearning Routines of the Impossible Casco

  • gerade nicht auf Lager
    Holly Dicker

    Dance Or Die: A History of Hardcore

  • Stevphen Shukaitis, Joanna Figiel

    The Wages of Dreamwork.

  • gerade nicht auf Lager
    Brian Massumi

    Toward a Theory of Fascism for Anti-Fascist Life. A Process…

  • gerade nicht auf Lager
    Rasheedah Phillips

    Dismantling the Master's Clock: On Race, Space, and…

  • Andy Crysell

    Selling The Night: When Club Culture Meets Brands,…

  • Paul Gilroy

    Schwarzer Atlantik Moderne und doppeltes Bewusstsein

  • Susanne Heiter, Dörte Schmidt (Hg.),…

    Ereignis und Geschichte. Die Internationalen Ferienkurse…

  • dérive

    dérive N° 100 Zeit – Planung und Alltag (Juli - Sept 2025)…

  • Milan Ther, Martin Karcher (Hg)…

    The Educational Web: Reader

  • Redaktion Protocol

    Protocol 15. R.I.P. – remember me

Reading Graphic Design in Cultural Context

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.
Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Pressestimmen
"In this critical yet accessible book, Grace Lees-Maffei and Nicolas P. Maffei shift the popular perception of graphic design from surface treatment to complex cultural practice." --D.J. Huppatz, Associate Professor of Architecture and Design at Swinburne University of Technology, Australia
"Reading Graphic Design in Cultural Context is a refreshing and insightful contribution to design history and a valuable resource for teachers, students, and scholars of visual communication. This engaging set of historical case studies expands the discipline to consider such topics as the colonization of public space in both print and digital media; the relationship between legibility and ambiguity in modern and postmodern design; gender, race, and desire in fashion photography and advertising; wide-ranging information graphics from maps and sign systems to the "quantified self"; slogan t-shirts; music packaging; corporate brand identity; concerns for environmental sustainability; visual techniques of persuasion in guide books and advice literature; and the evolving medium of the book. It offers a clearly written, accessible, and compelling argument that semiotics continues to provide a dynamic, flexible model for making sense of a world increasingly saturated by visual signs today.
It is an excellent critical guide, the best written thus far, to the study of signs, which emerged in structural linguistics and anthropology of Ferdinand de Saussure and Claude Lévi-Strauss in the early twentieth century, and which evolved in the work of Charles Peirce and Roland Barthes. Students as well as general readers will appreciate this clear and concise overview of a topic that can easily confound even the sharpest thinkers." --Rebecca Houze, Professor of Art and Design History at Northern Illinois University, USA


Grace Lees-Maffei , Nicolas P. Maffei
Reading Graphic Design in Cultural Context
Bloomsbury Academic, 2019, 9780857858016
27,90 €