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  • Anne Carson

    The Gender of Sound

  • Elena Guidetti

    The Potential of Form. How to Transform Existing Buildings…

  • Chantal Akerman

    Chantal Akerman. Eine Familie in Brüssel

  • Alexandre Theriot, Stéphanie Bru,…

    Peter Thomann. Hors Piste

  • Sophie Dars, Carlo Menon (eds.)

    MBL architectes. Impasse des Lilas

  • Zara Pfeifer, Marina Montresor (ed.)

    Calcio Storico. Zara Pfeifer

  • Suely Rolnik

    Sphären des Aufstands. Anmerkungen zur Dekolonisierung des…

  • Urban Fragment Observatory

    Visiting. Inken Baller & Hinrich Baller, Berlin 1966-89

  • Camille Pradon, Christos Papamichael,…

    Machine Paralysis. A Different Kind of Mobility

  • Sanem Su Avcı, Tonia Tzirita Zacharatou…

    Islands of Exile. Hemmed in by the Sea

  • James Bridle, Hypatia Vourloumis,…

    Mediterranean Icebergs. Invisible Connections Underwater

  • Anke Hagemann and Ava Lynam, Gaoli Xiao…

    Urban-Rural Assembly. A Handbook for Co-Visioning…

  • Mark Crinson, Luisa Lorenza Corna (Hg.)

    Struggles in the Concrete. Architecture and the Marxist…

  • Nicholas A. Phelps, Roger Keil, Paul J…

    Peripheral Centralities. Instances of Anticipatory Urbanism

  • David Bauer, Santiago Martínez Murillo…

    Power, Flows, and Transformation. Portraits of Berlin-…

  • Owen Hatherley

    Walking the Streets / Walking the Projects. Adventures in…

  • Christian Welzbacher

    Mauern, Lager, Slums. Grundzüge eines neoliberalen…

  • Charlotte Bolwin, Moritz Riemann,…

    Operativität und Sinnlichkeit. Über Gilbert Simondons…

  • Alva Gotby

    Feeling at Home. Transforming the Politics of Housing

  • Andreas Banaski, Erika Thomalla (Hrsg.)

    Die Wahrheit über Kid P.

  • dérive

    dérive N° 99, Sampler (Apr - Jun 2025)

  • Constantin Petcou, Doina Petrescu, EJ…

    LiveAct. 10 Questions for the Future Here and Now

  • Niklas Angebauer, Jacob Blumenfeld,…

    Umkämpftes Eigentum. Eine gesellschaftstheoretische Debatte

  • Kirsten Angermann

    Die ernste Postmoderne. Architektur und Städtebau im…

  • Nieuwland

    The Lost Termini of Berlin

  • Fareed Armaly

    Orphée 1990

  • Jürgen Ledderboge

    Friedrichstadtpalast. Vom Neubau zum Denkmal

  • Carsten Lisecki

    Der Arbeitsaufenthalt als Beitrag zur Erholungsforschung

  • Arch+ Zeitschrift für Architektur und…

    ARCH+ 259. Wonders of the Modern World

  • Paola Vigano

    The Biopolitical Garden. Space, Life, Transition

  • Ramon Gras, Jeremy Burke

    City Science. Performance follows Form

  • Paul B. Preciado

    Dysphoria Mundi

  • Barrault Pressacco

    Wallness. Nature and culture of insulation. Building with…

  • Olivier Kaeser (Ed.)

    Dance First Think Later. The Thinking Body between Dance…

  • Sven Durst

    3 objects (Issue 2)

  • Paul-Antoine Lucas, Bui Quy Son (Hg)

    Housing, Micropolitics, and Pedagogies. Designing and…

  • Itsuko Hasegawa, Kersten Geers, Jelena…

    Itsuko Hasegawa. Shonandai - Exposing the World

  • Chris Dähne, Martin Mäntele, Helge…

    Programmed for Hope. Architectural Experiments at the HfG…

  • Alexander Kluge

    Aus dem Bauhaus der Natur. Die Republik der Tiere in uns

  • Elizabeth Duval

    Nach Trans. Sex, Gender und die Linke

  • SendPoints

    Creative Book Design

  • Bruno Munari

    Bruno Munari. Fantasy. Invention, Creativity, and…

  • Nick Dyer-Witheford, Alessandra Mularoni

    Cybernetic Circulation Complex. Big Tech and Planetary…

  • Andjelka Badnjar, Kristina Pujkilovic,…

    Trees, Time, Architecture! Entwerfen im Wandel

  • Sico Carlier

    Currency #6

  • Julia Bee, Irina Gradinari, Katrin…

    digital:gender – de:mapping affect. Eine spekulative…

  • Zhiyi Cao

    Sediments

  • Tal Stadler

    Strategies for Landing

  • Vladimir Safatle

    Zynismus und das Scheitern der Kritik

  • Philippe Lacoue-Labarthe, Jean-Luc Nancy

    Der Nazi-Mythos

  • Boris Groys

    Zum Kunstwerk werden

  • Luise Rellensmann, Alexander Stumm (Hg.)

    Die Abrissfrage. Fundamente Ökologisches Bauen No 1

  • Marlon Miguel, Elena Vogman (eds.)

    Psychotherapy and Materialism. Essays by François…

  • Olya Kuzovkina

    Road Works (version 1.0)

  • Nadi Abusaada, Wesam Al Asali (eds.)

    Arab Modern. Architecture and the Project of Independence

  • Luc Boltanski, Arnaud Esquerre

    The Making of Public Space. News, Events and Opinions in…

  • Nick Couldry

    The Space of the World. Can Human Solidarity Survive Social…

  • Mark Stoll

    Profit. An Environmental History

  • Guillaume Paoli

    Etwas Besseres als der Optimismus

  • Barragán Foundation

    Barragán Outside Barragán

  • Leila Taylor

    Sick Houses. Haunted Homes and the Architecture of Dread

  • Christina Köchling (Hg.)

    Ästhetik der Technik. Drei Ökohäuser in den 1970-90er Jahre

  • Prof. Dr. Richard Woditsch (Hg.)

    Chronologie einer Ideologie. Architektur-Biografien im…

  • Wenke Seemann

    Wenke Seemann. Utopie auf Platte

  • Stefan Heidenreich

    Attraktion und Mitmacht. Wie Kunst dem Kult des Exklusiven…

  • Aylin Akyildiz, Karoline Fahl, Steffen…

    Einrichten in der Normalität – Wie Kinder und Jugendliche…

  • Henning Lundkvist

    Columns

  • Sabine Bitter, Helmut Weber

    Encounter EDUCATIONAL MODERNISM

  • Joseph Vogl

    Meteor. Versuch über das Schwebende

  • Sezgin Boynik, Tom Holert

    Engström/Farocki: About Narration (1975). Materials,…

  • Derek Jarman

    Derek Jarman. A Finger in the Fishes Mouth

  • Jean-Pierre Chupin

    Analogical Thinking in Architecture. Connecting Design and…

  • Scott Colman

    Ludwig Hilberseimer. Reanimating Architecture and the City

  • Ammar Azzouz

    Domicide. Architecture, War and the Destruction of Home in…

  • Marko Jobst, Naomi Stead (eds.)

    Queering Architecture. Methods, Practices, Spaces,…

  • Marina Tabassum

    Khudi Bari. A social project by Marina Tabassum Architects…

  • IDEA Magazine

    IDEA 408. Pixels Speak: Worlds of Tiny Dots and Design…

  • IDEA Magazine

    IDEA 407. Towards a Future Bound to Print Media: Those Who…

  • IDEA Magazine

    IDEA 406. Ikki Kobayashi - Life through Design Drawings

  • IDEA Magazine

    IDEA 405. Sneaking a Look. Cross Sections, Floor Plans…

  • Ludwig Heimbach (Hg.)

    Mäusebunker und Hygieneinstitut. Eine Berliner…

  • Pascal Gielen

    Trust. Building on the Cultural Commons

  • Irene Revell, Sarah Shin (eds.)

    Bodies of Sound. Becoming a Feminist Ear

  • Ilaria Marotta, Andrea Baccin &…

    The Uncanny House

  • Enzo Traverso

    Gaza Faces History

  • Irene V. Small

    The Organic Line

  • Sandra Schäfer

    Contested Landscapes

  • Nina Franz

    Militärische Bildtechniken. Von der frühen Neuzeit bis ins…

  • Volker Pantenburg

    Einfachheit ohne Vereinfachung. Zur Praxis Harun Farockis

  • Justin Barton, Steve Goodman, Maya B.…

    Sonic Faction. Audio Essay as Medium and Method

  • Torsten Andreasen, Emma Sofie Brogaard…

    Finance Aesthetics. A Critical Glossary

  • Lucas Ferraço Nassif

    Unconscious/Television

  • Terry Farrell, Adam Nathaniel Furman

    Postmodernism. Architecture That Changed Our World

  • Natasha Aruri, Katleen De Flander,…

    Critical Mapping for Municipalist Mobilization. Housing…

  • Nida Abdullah, Chris Lee, Xinyi Li (…

    Through Witnessing. Threading the critiquing, making,…

  • Cecilia Casabona, Ginevra Petrozzi (Eds…

    Death Design Data

  • Miriam Rasch, Jojanneke Gijsen, Harma…

    hands on research for artists, designers & educators

  • Rosi Braidotti

    Posthuman Knowledge and the Critical Posthumanities

Reading Graphic Design in Cultural Context

Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.
Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Pressestimmen
"In this critical yet accessible book, Grace Lees-Maffei and Nicolas P. Maffei shift the popular perception of graphic design from surface treatment to complex cultural practice." --D.J. Huppatz, Associate Professor of Architecture and Design at Swinburne University of Technology, Australia
"Reading Graphic Design in Cultural Context is a refreshing and insightful contribution to design history and a valuable resource for teachers, students, and scholars of visual communication. This engaging set of historical case studies expands the discipline to consider such topics as the colonization of public space in both print and digital media; the relationship between legibility and ambiguity in modern and postmodern design; gender, race, and desire in fashion photography and advertising; wide-ranging information graphics from maps and sign systems to the "quantified self"; slogan t-shirts; music packaging; corporate brand identity; concerns for environmental sustainability; visual techniques of persuasion in guide books and advice literature; and the evolving medium of the book. It offers a clearly written, accessible, and compelling argument that semiotics continues to provide a dynamic, flexible model for making sense of a world increasingly saturated by visual signs today.
It is an excellent critical guide, the best written thus far, to the study of signs, which emerged in structural linguistics and anthropology of Ferdinand de Saussure and Claude Lévi-Strauss in the early twentieth century, and which evolved in the work of Charles Peirce and Roland Barthes. Students as well as general readers will appreciate this clear and concise overview of a topic that can easily confound even the sharpest thinkers." --Rebecca Houze, Professor of Art and Design History at Northern Illinois University, USA


Grace Lees-Maffei , Nicolas P. Maffei
Reading Graphic Design in Cultural Context
Bloomsbury Academic, 2019, 9780857858016
27,90 €