Not in Fashion

Mark Borthwick is among the generation of photographers who in the '90s broke through the conventions of fashion photography. Integrating elements of architecture and design, he has developed a very personal and intuitive style, and knows how to turn a static photo into a performance. His work is about the movement of the model, and the serendipity of accidental clutter is as important to his images as the garments. This book showcases over 200 images from Borthwick’s best fashion editorials, celebrity portraits, and advertising work, as well as excerpts from his personal journals. The journal pages, consisting of Polaroids, sketches, and notes on shoots, reveal the workings of a photographer’s mind - the "behind the scenes" of the makings of a fashion image.
Praise
"To round out his repertoire, a retrospective book about his career will be released in February 2009. Winkingly titled Not in Fashion, the book presents more than 200 vibrant images from Borthwick’s art, fashion editorials and portrait projects, along with a healthy selection of personal journal entries." ~Time Out New York
"Mark Borthwick is one of the most influential photographers of our time and this tome will undoubtedly be a classic!” ~LePetiteBlog.com
"Borthwick finally put together his impressive portfolio in one Rizzoli book...Get it while you can!" ~FashionWeekDaily.com
"…So it’s only fitting that the weeklong celebrations for the release of his book “Not in Fashion” (Rizzoli) - at the Journal Gallery in Brooklyn, where an exhibition of his work is being held - are as varied as his modes of expression." ~The New York Times
“Blame it on the rain: the masses came out in support of photographer Mark Borthwick and his new book, Not in Fashion (Rizzoli)” ~Interview Magazine
“One of my favorite book releases of late, not in fashion (Rizzoli, $50) catalogs the work of Mark Borthwick, a photographer in love with fashion but conversely disinterested in its typical sleek photographic representation”. ~American Photo
“His new book Not in Fashion (Rizzoli) has a personal scrapbook feel to it, not just because there's handwritten scribblings, newspaper cuttings and poetry, but also because all of images have an inherently intimate quality about them…” ~TheFader.com
“If there wasn’t a packed house last night for Mark Borthwick’s performance at the Journal to celebrate his book not in fashion (Rizzoli) he probably would have been just as content strumming his guitar and cooing for the audience of daffodils, kumquats, curled photographs and ancient cowbells strewn around the floors and walls of the gallery.” ~Purple Fashion
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