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  • Nieuwland

    The Lost Termini of Berlin

  • Fareed Armaly

    Orphée 1990

  • Jürgen Ledderboge

    Friedrichstadtpalast. Vom Neubau zum Denkmal

  • Arch+ Zeitschrift für Architektur und…

    ARCH+ 259. Wonders of the Modern World

  • Paola Vigano

    The Biopolitical Garden. Space, Life, Transition

  • Ramon Gras, Jeremy Burke

    City Science. Performance follows Form

  • Paul B. Preciado

    Dysphoria Mundi

  • Barrault Pressacco

    Wallness. Nature and culture of insulation. Building with…

  • Olivier Kaeser (Ed.)

    Dance First Think Later. The Thinking Body between Dance…

  • Sven Durst

    3 objects (Issue 2)

  • Paul-Antoine Lucas, Bui Quy Son (Hg)

    Housing, Micropolitics, and Pedagogies. Designing and…

  • Itsuko Hasegawa, Kersten Geers, Jelena…

    Itsuko Hasegawa. Shonandai - Exposing the World

  • Chris Dähne, Martin Mäntele, Helge…

    Programmed for Hope. Architectural Experiments at the HfG…

  • Alexander Kluge

    Aus dem Bauhaus der Natur. Die Republik der Tiere in uns

  • Elizabeth Duval

    Nach Trans. Sex, Gender und die Linke

  • SendPoints

    Creative Book Design

  • Bruno Munari

    Bruno Munari. Fantasy. Invention, Creativity, and…

  • Nick Dyer-Witheford, Alessandra Mularoni

    Cybernetic Circulation Complex. Big Tech and Planetary…

  • Andjelka Badnjar, Kristina Pujkilovic,…

    Trees, Time, Architecture! Entwerfen im Wandel

  • Sico Carlier

    Currency #6

  • Julia Bee, Irina Gradinari, Katrin…

    digital:gender – de:mapping affect. Eine spekulative…

  • Zhiyi Cao

    Sediments

  • Tal Stadler

    Strategies for Landing

  • Vladimir Safatle

    Zynismus und das Scheitern der Kritik

  • Philippe Lacoue-Labarthe, Jean-Luc Nancy

    Der Nazi-Mythos

  • Boris Groys

    Zum Kunstwerk werden

  • Luise Rellensmann, Alexander Stumm (Hg.)

    Die Abrissfrage. Fundamente Ökologisches Bauen No 1

  • Marlon Miguel, Elena Vogman (eds.)

    Psychotherapy and Materialism. Essays by François…

  • Olya Kuzovkina

    Road Works (version 1.0)

  • Nadi Abusaada, Wesam Al Asali (eds.)

    Arab Modern. Architecture and the Project of Independence

  • Luc Boltanski, Arnaud Esquerre

    The Making of Public Space. News, Events and Opinions in…

  • Nick Couldry

    The Space of the World. Can Human Solidarity Survive Social…

  • Mark Stoll

    Profit. An Environmental History

  • Guillaume Paoli

    Etwas Besseres als der Optimismus

  • Barragán Foundation

    Barragán Outside Barragán

  • Leila Taylor

    Sick Houses. Haunted Homes and the Architecture of Dread

  • Christina Köchling (Hg.)

    Ästhetik der Technik. Drei Ökohäuser in den 1970-90er Jahre

  • Prof. Dr. Richard Woditsch (Hg.)

    Chronologie einer Ideologie. Architektur-Biografien im…

  • Wenke Seemann

    Wenke Seemann. Utopie auf Platte

  • Stefan Heidenreich

    Attraktion und Mitmacht. Wie Kunst dem Kult des Exklusiven…

  • Aylin Akyildiz, Karoline Fahl, Steffen…

    Einrichten in der Normalität – Wie Kinder und Jugendliche…

  • Henning Lundkvist

    Columns

  • Joseph Vogl

    Meteor. Versuch über das Schwebende

  • Sezgin Boynik, Tom Holert

    Engström/Farocki: About Narration (1975). Materials,…

  • Derek Jarman

    Derek Jarman. A Finger in the Fishes Mouth

  • Jean-Pierre Chupin

    Analogical Thinking in Architecture. Connecting Design and…

  • Scott Colman

    Ludwig Hilberseimer. Reanimating Architecture and the City

  • Ammar Azzouz

    Domicide. Architecture, War and the Destruction of Home in…

  • Marko Jobst, Naomi Stead (eds.)

    Queering Architecture. Methods, Practices, Spaces,…

  • Marina Tabassum

    Khudi Bari. A social project by Marina Tabassum Architects…

  • IDEA Magazine

    IDEA 408. Pixels Speak: Worlds of Tiny Dots and Design…

  • IDEA Magazine

    IDEA 407. Towards a Future Bound to Print Media: Those Who…

  • IDEA Magazine

    IDEA 406. Ikki Kobayashi - Life through Design Drawings

  • IDEA Magazine

    IDEA 405. Sneaking a Look. Cross Sections, Floor Plans…

  • Ludwig Heimbach (Hg.)

    Mäusebunker und Hygieneinstitut. Eine Berliner…

  • Pascal Gielen

    Trust. Building on the Cultural Commons

  • Irene Revell, Sarah Shin (eds.)

    Bodies of Sound. Becoming a Feminist Ear

  • Ilaria Marotta, Andrea Baccin &…

    The Uncanny House

  • Enzo Traverso

    Gaza Faces History

  • Irene V. Small

    The Organic Line

  • Sandra Schäfer

    Contested Landscapes

  • Nina Franz

    Militärische Bildtechniken. Von der frühen Neuzeit bis ins…

  • Volker Pantenburg

    Einfachheit ohne Vereinfachung. Zur Praxis Harun Farockis

  • Justin Barton, Steve Goodman, Maya B.…

    Sonic Faction. Audio Essay as Medium and Method

  • Torsten Andreasen, Emma Sofie Brogaard…

    Finance Aesthetics. A Critical Glossary

  • Lucas Ferraço Nassif

    Unconscious/Television

  • Terry Farrell, Adam Nathaniel Furman

    Postmodernism. Architecture That Changed Our World

  • Natasha Aruri, Katleen De Flander,…

    Critical Mapping for Municipalist Mobilization. Housing…

  • Nida Abdullah, Chris Lee, Xinyi Li (…

    Through Witnessing. Threading the critiquing, making,…

  • Cecilia Casabona, Ginevra Petrozzi (Eds…

    Death Design Data

  • Miriam Rasch, Jojanneke Gijsen, Harma…

    hands on research for artists, designers & educators

  • Rosi Braidotti

    Posthuman Knowledge and the Critical Posthumanities

  • Anna Colin

    Alternative Pedagogical Spaces: From Utopia to…

  • Annett Jahn, Ulrike Mönnig (Hg.)

    An den Rändern taumelt das Glück. Die späte DDR in der…

  • Silvia Franceschini, Nikolaus Hirsch,…

    Pre-Architectures

  • David Toop

    Two-Headed Doctor. Listening For Ghosts in Dr. John's…

  • Thordis Arrhenius, Ellen Braae, Guttorm…

    Architecture and Welfare. Scandinavian Perspectives

  • NIcole Schweitzer (Hg.)

    Uriel Orlow. Forest Times

  • Michael Schäfer

    Invasive Links

  • Daniel Berndt, Susanne Huber, Christian…

    ambivalent work*s. queer perspectives and art history

  • Jorge Silvetti, Hg. von Nicolás Delgado…

    Large, Lasting and Inevitable. Jorge Silvetti in Dialogues…

  • Giulio Bettini, Daniel Penzis

    Typostruktur. Sehnsucht nach architektonischer Relevanz

  • Laura U. Marks

    The Fold. From Your Body to the Cosmos

  • Emmanuele de Donno

    Construction of the Universe - Artists' Magazines and…

  • Julia Grosse, Jenny Schlenzka

    Rirkrit Tiravanija: On Making Less

  • Harry Vogt,  Martina Seeber (Hg.)

    Radio Cologne Sound. Das Studio für Elektronische Musik des…

  • Marion Hirte, Daniel Ott, Manos…

    Schnee von morgen. Statements zum Musiktheater der Zukunft

  • Oana Stănescu, Chase Galis (Hg)

    Cover me softly

  • Claire Bishop

    Merce Cunningham's Events: Key Concepts

  • Viyaleta Zhurava

    FIGUREN / SHAPES

  • Diskursiv (Hg.)

    Diskursiv No. 2, Colors

  • dérive

    dérive N° 98, Eigentum (Jan-Mar 2025)

  • Viktoria Schabert

    Eileen Gray's Museum

  • Arch+ Zeitschrift für Architektur und…

    Arch+ 258. Urbane Praxis

  • Oxana Gourinovitch

    Raising the Curtain. Operatic Modernism and the Soviet…

  • Alexander Eisenschmidt

    Felix Candela From Mexico City to Chicago. Rise and Fall of…

  • Lydia Kallipoliti

    Histories of Ecological Design. An Unfinished Cyclopedia

  • Anders Engberg-Pedersen

    Martialische Ästhetik

IDEA 399. In the Design Field, Today: Thought and Practice of Branding Design around the World

Direction by Idea
Design by LABORATORIES (Kensaku Kato, Megumi Moriya)
Cooperation with Saki Ho, Min-Young Kim

Today, the society has matured, companies and designers are finding it difficult to differentiate products and services from the abundance of those on the market simply by offering products with high functionality and quality or beautiful forms. Therefore, how to design user experience will be increasingly required as a role of the designers. One of the places to practice design for this purpose is in the field of branding design, which is the subject of this feature.

A necessary condition for successful branding design would be designing the products and user experience with an ideology consistent withthe company’s philosophy and organizational operations. For example, a company must release products and services with transparency and sustainability, better social and environmental considerations, and its business must give people a sense of fulfillment and enrichment. In this increasingly complex field of branding design, Design Thinking is an approach that organizes the thinking processes and methods of realization of ideas developed by graphic designers and makes them applicable to people other than designers.

This approach has been attracting attention as a global trend since around 2010. It was introduced to Japan as an innovative idea for transforming business and brought a great response. Many books on Design Thinking have been released since then. Indeed, anyone can handle this method, but people might have misunderstood andregarded it as an instant business theory. Since many people have learned that “design is problemsolving”, it has created the misconception that any issue can be solved if there is a design. It is as if the design is the magic word….

When designers work on a project, they usually examine the object closely and conduct a thorough investigation before they create the actual thing or concept. Also, to realize the idea, designers need specialized skills and have to train them. Designers must see the project as a whole in a broad view at the same time they also must consider the minute details of the object. The seven design studios in Japan, Asia, Oceania, the Middle East, Europe, and the United States that cooperated with us for this feature go through this process thousands of times. They have continually proposed new ideas and exciting designs to clients and consumers.

Although they differ in organizational management and scale, they are all practitioners of humancentered design, for they not only fulfill the wishes of their clients but also explore comfortable manufacturing environments and work with enthusiasm. We would be happy if this feature could provide hints for reconsidering the ideas originally advocated in Design Thinking through how those designers work on each project, and updating Design Thinking into a better form.


IDEA Magazine
IDEA 399. In the Design Field, Today: Thought and Practice of Branding Design around the World
Seibundo Shinkosha, 2022, IDEA399 2022.9
36,00 €