Timon Beyes. Organizing Color. Toward a Chromatics of the Social
Book Presentation and Conversation with Timon Beyes and Manuela Bojadžijev
We live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social.
Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with color's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow and the story of IG Farben, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey.
Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book offers a theory of social organization—a "chromatics of organizing"—that is attuned to the protean and world-making capacity of color.
Timon Beyes is Professor of Sociology of Organisation and Culture at Leuphana University Lüneburg.
Manuela Bojadžijev is Professor for "Culture and Lifestyles in the Immigration Society" at BIM/Humboldt Universität zu Berlin
