Anne E. Moore. Unmarketable. Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity
Bookpresentation with the author
"Cultural resistance" and "DIY" (do-it-yourself) now denote both a recognizable demographic to target and a strategic way for marketers to promote their products. As the endless pursuit of the youth market demands ever-edgier tactics, whole social networks, communal economies, and value systems are put in jeopardy. Unmarketable is both a powerful critique of corporate marketing's appropriations of and alliances with the cultural underground and a highly entertaining depiction of the absurdity produced by our advertising-saturated, late-capitalist wonderland. A longtime member of the underground, Anne Elizabeth Moore traipses through this upset landscape, interviewing the perpetrators, the victims, and the not-so-innocent bystanders of phenomena both hilarious and troubling in order to examine the underground's changing relationship to the commercialized world and its impact on activism and integrity.